VALUE CREATION WORKSHOP 2– IHI – INTEGRITYPULZE

Date 6th July 2023
Time 9.00am – 1.00pm
Location Kuala Lumpur
  • Half day workshop was held with Jabatan Integriti and IHI Project Team
  • Workshop was facilitated by URND CCO
  • It was focused on commercialization strategy and follow-up action plans
  • Strategic business planning and product design was discussed
  • Outcome: Branding of the product was determined - IntegrityPulze was proposed for trademark protection, prepare proposal and business pitch for potential stakeholders
  • Product brochure was designed for marketing purpose

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